The spot is created by David, a Miami agency that has worked with Budweiser in recent Super Bowls.īudweiser has been responsible for some of the Super Bowl’s most memorable pitches.

The last few moments of the ad, narrated by Rashida Jones, suggest that getting the coronavirus vaccine represents one more way that people can help each other. Instead of running a Super Bowl spot, Budweiser is releasing a 90-second ad it intends to run on digital outlets, calling attention to moments during the pandemic when being together matters. Avocados from Mexico and Hyundai, two other advertisers have have been regular Super Bowl supporters, have also opted not to run commercials this year. Super Bowl advertisers so far include stalwarts like Toyota and M&Ms and rookies such as Fiverr, DoorDash and Scotts Miracle-Gro. “With Super Bowl parties either scaled way down or just cancelled, it probably makes sense to sit this one out at this cost” for certain marketing categories, says Brian Sheehan, a professor of advertising at Syracuse University’s SI Newhouse School of Public Communications. There is also some thought that demand for products usually spurred by the Super Bowl may be tamped down this year. Most consumers probably won’t be attending big parties with friends and neighbors, and ad executives acknowledge they are recalibrating their pitches for viewers sitting in smaller groups and likely enjoying quieter moments. Anheuser spent an estimated $41 million in last year’s game, according to Kantar and has on average accounted for 10% of total Super Bowl ad revenue in each of the event’s last five broadcasts.ĬBS, which has been seeking around $5.5 million for a 30 second spot in its February 7 telecast, has yet to announce a sell-out of its available commercial inventory.Īdvertisers in the 2021 game face unique challenges. That’s the same amount of national inventory it purchased last year in Fox’s broadcast of Super Bowl LIV, according to Kantar, a tracker of ad spending. The company intends to run four minutes’ worth of advertising in Super Bowl LV for Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic Seltzer, while running local ads in select markets for Stella Artois and Cutwater Sprits. It’s not clear that Anheuser-Busch is cutting its usual Super Bowl spend.

“We know the resources that go behind investment in a game-day unit are significant,” says Monica Rustgi, vice president of marketing at Budweiser, in an interview, noting that the brand has enjoyed an in-game presence for 37 years. The move follows decisions by both Coca-Cola and PepsiCo to sideline Super Bowl ads for their flagship products, and suggests CBS’ broadcast of Super Bowl LV will lack some of the event’s most familiar trappings as the world continues to grapple with the economic fallout of the coronavirus pandemic.īudweiser will give the money it might have spent on running a Super Bowl commercial to the Ad Council, an industry coalition that produces and places public-service announcements, to help raise awareness of the benefits of getting the coronavirus vaccine. The King of Beers is stepping away from one of its most prominent thrones.īeverage giant Anheuser-Busch InBev is benching Super Bowl commercials from Budweiser, perhaps its best-known product - the first time in nearly four decades that the brand won’t have a place on the Big Game ad roster.

Super bowl streaker 2020 youtube